Pasture raised · Chef led · Family run
We're the Rivas family. We raise grass-fed, grass-finished beef, plus lamb, goat, pork and chicken on pasture in Tobaccoville, NC. Reserve a share of one animal, and we walk you through the cut sheet.
Join the Meat Locker for first pick of processing dates.
Start here
Go big or start small. Most people start with a box and come back for a share.
Where we stand
Everybody gets a seat. Nobody gets to take someone else's.
You don't have to agree with us to eat with us.
Now reserving
We process on set dates, and each date has room for only a few shares. A deposit holds your spot. We invoice the balance from the real hanging weight.
Want chicken? Chicken bundles are ready now, no processing date needed.
Who you're buying from
I'm April. I'm a food safety educator and inspector, and I cooked professionally before I ever ran cattle. We raise what we sell, we help with your cut sheet, and we'll tell you if you're about to buy more than your freezer holds.
Culture, grit, corazón & cojones.
“Amazing products from amazing people. Support your local farmers!!”
“I am in love with the skin care line from Rivas Ranch. The tallow is so fresh, my skin soaked it up.”
Buying beef
The traditional way to buy bulk, and the best value.
You pay on hanging weight. Quarter, half or whole, and halves and wholes are cut your way. We go over the cut sheet with you.
One set price that never changes.
We pick the cuts for you. You choose a cooking style: Family, Grill or Rancher + Chef. A quarter box brings home at least 75 lb of beef.
Our only beef that ships.
70 lb of packaged beef, packed frozen and shipped to your door anywhere in the lower 48 and DC. Shipping is included.
Not sure which one? Compare them side by side or get the free Beef Cut Guide.
Free pickup
Pick up at the farm in Tobaccoville (by appointment, 5–7 PM any day), at the Greensboro Curb Market, or at a Ranch Route stop. Check the Ranch Route map for your closest stop. Pickup is always free.
See the Ranch Route mapShips frozen
The Shipped Quarter beef ships to the lower 48 and DC with shipping included. Pork ships frozen too, and shipping and handling is billed when it ships. Skincare and pet treats ship within 3 business days.
How to get your order
Chef-led confidence
Cook This Cut is where we share what we've learned in restaurant kitchens and our own: shanks, roasts, goat, whole birds and that package at the bottom of the freezer you keep skipping.
Stuck on a cut?
Look up any cut in Cook This Cut for the best way to cook it, how long it takes and a recipe to follow.
Look up your cutCabrito for a birthday. Leg of lamb on Sunday. Ground goat for taco night. We raise both on pasture, halal is available, and every box comes with cooking help. Start with our goat birria recipe.
Pasture, not a feedlot.
Grass-fed, grass-finished beef from one North Carolina ranch. Single origin, never co-mingled, and processed one animal at a time at a local, family-owned USDA-inspected plant.
Meat industry truths they hoped you wouldn't notice.
Not a panic wall. A receipts wall. Ten facts, each linked to its source, most of them USDA's own numbers. Question everything, including us.
See all 10, with receipts →They buy about 85% of U.S. steers and heifers.
One study found 411 to 1,367 animals in commercial ground beef batches.
Recalls still happen, including one for 167,639 lb with fake USDA labels.
Tallow skincare · Balms · Deodorant
We raise the cattle, render the suet and make every jar here on the ranch. The ingredient lists are short and printed on every label. A pea-sized amount is plenty.
What we believe
Buying meat takes trust. We'd rather earn yours with straight answers. How the animals are raised, where they're processed and what to do with a shank are all written down on this site, by the people who did the work.
“Crunchy, but with a budget and a meat thermometer.”
Yes. Our beef is grass-fed and grass-finished, raised on our North Carolina ranch. It is single origin and never co-mingled: every package traces back to one animal from one ranch.
We're in Tobaccoville, North Carolina, serving Winston-Salem, Greensboro, King and the Triad. Farm pickup is by appointment only, 5–7 PM daily. You can also collect at the Greensboro Curb Market or a scheduled Ranch Route stop. Pickup is always free.
Yes, two things. Our Shipped Quarter Beef ships to the lower 48 and DC with shipping included. Pork ships frozen too, and shipping and handling is billed when it ships. Everything else is pickup or our Ranch Route.
About 5 cubic feet for a quarter, 10 for a half and 20 for a whole. A quarter makes about 56 family-of-four meals.
Yes. Halal options are available for beef, lamb, goat and chicken. Tell us before you reserve and we'll confirm the right animal and processing arrangement.
Tallow rendered on our ranch from cattle we raise, with short ingredient lists printed on every product. Skincare ships within 3 business days.
First pick of processing dates
Join and we'll send you our free 9-page Beef Cut Guide right away: how much to buy, how much you'll take home and exactly what to put on your cut sheet. After that, we only email when there's something worth saying.